No Artificial Flavour Enhancers: What It Means and Why We Say It

If you've looked at our packs carefully, you might have noticed that our Classic Salted says "No Artificial Flavours" while our seasoned SKUs — Masala Twist, Barbeque, Peri Peri, and Sweet & Spicy — say "No Artificial Flavour Enhancers." That's not an accident. It's the honest version.

What's the difference?

Artificial flavours are synthetic compounds added to create or mimic a flavour. Artificial flavour enhancers are additives that intensify flavour without adding their own flavour directly. Our seasoned SKUs contain yeast extract powder — a natural ingredient derived from yeast that contributes savouriness (umami). It is not an artificial ingredient.

However, because yeast extract functions partly as a flavour enhancer, we made a choice: rather than say "no artificial flavours" on these packs, we say "no artificial flavour enhancers." This means the flavour enhancing function comes from a natural source — not from artificial enhancers.

Why does this matter?

Because snack brands can hide a lot behind vague claims. "All natural," "no artificial ingredients," "made with real spices" — these phrases are easy to print and hard to verify. We prefer to say exactly what we mean. Our claims are specific. Our ingredient lists are readable.

What you can trust

Every Upperi pack says only what's true. Our claims are calibrated to what's actually in the chip. If a claim appears on our pack, it's defensible from the ingredient list. That's not a marketing position. It's just how we think labels should work.